Shop smart this Easter: Compare before you buy

When you next visit Prices.je, you’ll notice that we’ve added a new Easter section. Featuring Easter eggs, chocolate bunnies and hot cross buns, among other products, this seasonal section will help you to shop around for the best prices this Easter.

We’ll be updating the prices fortnightly over the next month, leading up to Easter Sunday, on 5 April.

Whether you're stocking up on hot cross buns, snacking on a Creme Egg, buying Easter eggs for family and friends, or picking up treats for an Easter Hunt, it always pays to shop around for the best prices.

Prices.je is designed to empower Islanders with clear, up-to-date pricing information. We believe that transparency drives competition, and competition helps keep prices fair.

Don’t pay over the odds for your Easter treats. Visit Prices.je.

Easter spending adds up

Easter has become one of the biggest seasonal spending periods of the year.

In the UK, shoppers now spend well over £1 billion on Easter food and gifts each year, with confectionery alone accounting for hundreds of millions of pounds in sales.

Supermarkets report that millions of chocolate eggs are sold in the weeks leading up to Easter Sunday, and hot cross bun sales begin as early as January.

Recent retail trends show that:

• Premium and ‘extra thick’ chocolate eggs are increasingly popular – but often come with premium price tags.
• Shoppers are buying earlier to spread the cost.
• Own-brand products continue to offer significant savings compared to big-name brands.
• Multi-buy offers don’t always represent the best value – especially if prices differ across stores.

For Islanders, where grocery prices can already be higher than in the UK, these trends make it even more important to compare before you buy.

Shop around to spend less

At the Jersey Consumer Council, we always encourage Islanders to be savvy shoppers.

Easter treats might seem like small purchases, but they can quickly add up – particularly for families buying multiple eggs, gifts or baking ingredients, or hosting Easter gatherings.

By using Prices.je you can:

• Compare the cost of specific Easter eggs across local supermarkets.
• Check whether a ‘special offer’ really is a saving.
• Find the best value hot cross buns.
• Plan your shopping in advance to avoid impulse buys.
• Compare regular groceries, to help you prepare for your Easter meals and gatherings. 

Even small differences – 50p here or £1 there – can make a meaningful difference to your overall Easter spend this year.

Practical Easter shopping tips

Alongside using Prices.je, we recommend that consumers:

1. Check the weight, not just the box – Easter eggs are often packaged in large boxes with comparatively modest amounts of chocolate. Comparing the price per 100g can reveal better value options.
2. Consider own brands – Supermarket own-brand eggs and confectionery are often significantly cheaper and can be just as enjoyable.
3. Be wary of multi-buy deals – Three-for-two offers can be good value – but only if you genuinely need all three items.
4. Set a budget – Decide in advance how much you want to spend on Easter treats or gifts and stick to it.
5. Shop early, but compare first – Buying ahead of time can spread the cost, but always check Prices.je before heading to the checkout.