If you are looking to cool down with a traditional "99" ice cream this summer you may find significant differences in price depending on where they choose to buy one.
Following the Jersey Consumer Council's ice cream price survey last year, which highlighted a variation of up to £1.45 in the cost of a traditional soft-serve cone with a flake, we decided to take a fresh look at prices across the Island this summer.
The findings show that consumers continue to pay markedly different amounts for what is essentially the same summer treat.
The latest survey, carried out by some of the Council's volunteer members, looked at the cost of soft-serve cones both with and without a flake at kiosks, cafés and ice cream vans around the Island. Ice cream survey 2026

Among the traditional "99s", the cheapest option identified was a small cone with a flake from Jersey Delight Ices at Le Port, St Ouen, costing £2.90. At the other end of the scale, visitors to Long Beach in Gorey could pay up to £4.50 for a large cone with a flake – a difference of £1.60.
Several vendors offered a traditional 99 for around the £3.30 to £3.50 mark, including West Park kiosk, the Gunsite at Sandybrook, Long Beach (small cone option), and Le Braye Café's small cone option. Meanwhile, the Liberation Square kiosk, Waterfront Gardens kiosk and The Waffle House all charged £3.50 for a 99 with a flake.
The highest price among standard-sized cones was found at Gourmet Gallery's Castle Kiosk on the Esplanade, where a 99 with a flake will cost £3.90, whilst just a short walk away a 99 with a flake at La Frégate is £3.60, or alternatively £3.30 at West Park Kiosk.
The survey also compared cones sold without a flake. Here, the cheapest option was found at the kiosk at Bel Royal, where a soft-serve cone cost £2.25. Jersey Delight Ices offered a small cone without a flake for £2.60, while several popular outlets including the Liberation Square kiosk, Waterfront Gardens kiosk, West Park kiosk, Midbay Café and the Gunsite all had 99’s available for £3.
Among larger servings, St Catherine's Breakwater kiosk charged £3.85 for a large cone without a flake, while Long Beach's large cone cost £4.15.
A Consumer Council representative said that the findings reinforced the importance of price transparency for consumers.
"While everyone understands that businesses have different operating costs and may offer different portion sizes, it's interesting to see how much prices can vary across the Island.
"For families buying several ice creams during a day out, those differences soon add up. We're not telling businesses what they should charge, but we do want consumers to have the information they need to make informed choices."
The Council noted that although many consumers associate a 99 with a flake, the additional cost of including one varied considerably. At most locations, the difference between a cone with and without a flake was between 30p and 50p, although some businesses charged more.
Prices were accurate at the time they were collected in early August and may change throughout the season.
The Council would also welcome prices from any ice cream vendors selling traditional "99s" that may not have been included in the survey this time. You can email us at contact@consumercouncil.je.

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