The cost-of-living pressures facing Islanders now are immediate and intensifying

Tuesday, 31 March 2026 09:00

By Carl Walker, Jersey Consumer Council Chairman

The phrase “cost of living crisis” has been used so often in recent years that it risks losing its impact. But for many Islanders, the reality behind those words is becoming more severe, not less.

At last week’s Jersey Evening Post Question Time on the issue, the message from the Government was broadly reassuring in tone: the situation is being “closely monitored”, intervention may come if needed, and the priority must remain long-term planning rather than “knee-jerk reactions”.

That all sounds reasonable. Sensible, even. But it also feels increasingly out of step with what is happening on the ground.

Because the pressures facing Islanders right now are not theoretical or looming – they are immediate and intensifying.

Heating oil prices have now surpassed the spikes seen in the wake of the 2023 Ukraine conflict. Petrol prices are climbing steadily, with predictions they could soon breach the £2-a-litre mark. Electricity costs rose again this month, water bills increased at the start of the year, and gas prices have just gone up by a further five per cent.

These are not isolated changes. They are cumulative. And they are relentless.

Meanwhile, food prices continue to rise, often with little apparent consistency between retailers. For households already juggling rising utility bills, even small differences at the checkout can have a significant impact over time.

The clearest indication of the strain comes from the third sector. St Vincent de Paul is now supporting around 650 families each month through its food bank – an increase of 455 families compared to when inflation peaked in December 2022.

Even more stark is the imbalance between supply and demand. For every single bag of food donated, 50 are being distributed. Just two years ago, that ratio was closer to ten to one.

Behind those numbers lies a reality that challenges outdated assumptions about hardship. The majority of those now seeking help are not unemployed. They are working households – often with both parents in employment – who simply cannot keep pace with rising costs.

And concern is not limited to adults. A recent poll conducted through school councils found that primary and secondary school students identified the cost of living as their number one worry. That alone should give pause for thought.

Particularly vulnerable are those who fall just outside the thresholds for Government support. This includes many pensioners and low-to-middle income households who receive little or no assistance, yet feel every increase acutely. Each tiny price rise pushes them closer and closer to a financial edge, with no room to step back from.

Against this backdrop, last week’s event felt like a missed opportunity.

What was intended as a forum for ideas instead became, at times, a hustings meeting for existing States Members and election hopefuls, as well as a defence of existing policies by those who hold the pen for a few more weeks. Those policies – targeted fiscal measures and support schemes – are important, necessary and well-intentioned. But they were largely designed and in place before this latest conflict and resulting surge in global instability and price pressures.

Targeted help does work. But occasionally it misses the bigger target, as too much focus is being placed on what is in plain sight. And when the gap between those who qualify and those who do not continues to widen, the risk is that more people fall through the cracks.

If proposals such as reducing fuel duty or offering one-off energy support are not to be pursued, then the least Islanders should expect is deeper engagement from those in positions of influence.

That means going beyond panel discussions and public forums. It means spending time with the charities, community groups and frontline organisations who are dealing with the consequences of this “new normal” every day.

Because it is one thing to analyse statistics or debate policy in principle. It is quite another to see, first-hand, the choices families are being forced to make. Only through that direct understanding can informed decisions truly be made and perhaps, in turn, current positions reconsidered.

Until then, talk of “monitoring” the situation risks sounding less like reassurance, and more like delaying tactics.

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